In a recent interview with LBC, Prince Khalid bin Bandar Al Saud, Saudi Arabia’s Ambassador to the United Kingdom, confirmed that the 2034 FIFA World Cup, scheduled to take place in Saudi Arabia, will be an alcohol-free event. This announcement comes as part of the country’s commitment to maintaining its cultural and legal norms throughout the global sporting event. Prince Khalid explained that alcohol would not be available for purchase in any venue, including hotels, during the tournament.
Alcohol Ban to Maintain Saudi Cultural Norms
Saudi Arabia has long maintained strict laws prohibiting the sale and consumption of alcohol, a policy in line with the country’s Islamic values. The Prince reiterated this point, emphasizing that, while many people enjoy alcohol in various parts of the world, it is not essential for a successful or enjoyable event. “Plenty of fun can be had without alcohol,” he stated. He further clarified that while alcohol consumption would not be permitted at the World Cup, visitors would still have the freedom to drink after leaving the country, adhering to local regulations.
Despite the global appeal of international sporting events, Prince Khalid asserted that the country would not make exceptions to its cultural practices. “At the moment, we don’t have alcohol,” he explained, adding that the country is determined to uphold its values and traditions. Saudi Arabia’s decision follows a similar stance seen in Qatar during the 2022 World Cup, where alcohol sales were limited and regulated.
Impact on International Visitors
The decision to ban alcohol during the 2034 World Cup may raise questions among international visitors, particularly those from countries where alcohol is a significant part of social gatherings. However, Saudi officials have assured that the country is prepared to welcome visitors from all backgrounds, albeit within the framework of local customs and laws. Prince Khalid made it clear that while visitors will be able to enjoy the event, they will need to respect Saudi culture, much like they would when visiting any other foreign country.
The announcement aligns with Saudi Arabia’s long-standing policy of regulating behavior within its borders. Unlike many host nations where alcohol is readily available at major sporting events, Saudi Arabia’s stance prioritizes its religious and social norms, which often extend to dress codes, public behavior, and entertainment.
Comparison to the 2022 Qatar World Cup
The issue of alcohol at global sporting events gained significant attention during the 2022 FIFA World Cup in Qatar. As a predominantly Muslim country, Qatar initially planned to sell alcohol at designated stadiums but reversed this decision just days before the tournament began, citing public safety concerns and logistical challenges. Despite the ban, alcohol was still available at fan zones and hotel bars.
The 2034 World Cup in Saudi Arabia may face similar challenges in managing cultural differences between the host nation and international visitors. However, with the alcohol ban already confirmed, organizers have a clear framework to manage these expectations well in advance of the event. Fans will need to adjust to the local customs, which include abstaining from alcohol during their stay.
Saudi Arabia’s Vision for the 2034 World Cup
Prince Khalid’s comments also highlighted the broader vision for the 2034 World Cup in Saudi Arabia. The country has been actively investing in its sports infrastructure, seeking to position itself as a global hub for international sporting events. However, Saudi Arabia’s involvement in large-scale sports events has been met with some controversy.
Critics argue that the kingdom is using its sports investments as a tool for “sportswashing”—the practice of using sports to improve a country’s image amid ongoing human rights concerns. Saudi Arabia has faced scrutiny over its human rights record, including issues related to freedom of expression, women’s rights, and the treatment of migrant workers. Additionally, the country’s environmental impact, particularly related to its oil-based economy, has raised concerns among activists and environmental groups.
The Controversy of “Sportswashing”
Amnesty International has voiced its concerns regarding Saudi Arabia’s hosting of the World Cup, citing the potential for human rights violations to be exacerbated during the event. The organization has warned that hosting the tournament could lead to widespread abuse of workers, limited freedoms for women, and violations of free speech. The issue of LGBTQ+ rights also remains a sensitive topic in Saudi Arabia, where same-sex relations are illegal and transgender people are not recognized.
In response to these concerns, Prince Khalid emphasized that the 2034 World Cup would be an international event, not a “Saudi event.” He assured that all fans and participants would be welcomed, regardless of their background or nationality. This openness, however, remains in tension with Saudi Arabia’s strict domestic laws, which are likely to continue to influence the event’s atmosphere.
A World Event Amid Cultural Tensions
The announcement of the alcohol ban serves as one aspect of the broader cultural dialogue surrounding the 2034 World Cup in Saudi Arabia. While the country positions itself as an increasingly important player in the global sports landscape, its human rights record and strict adherence to cultural norms continue to draw international attention. The kingdom’s ability to balance these tensions with its ambitious plans for hosting the World Cup will be a key aspect of the event’s success.
As the 2034 World Cup draws closer, more details about the event’s organization and logistics will be revealed. Organizers will need to carefully navigate the expectations of global audiences while maintaining respect for Saudi Arabia’s cultural identity. This balance will likely be a central topic in discussions surrounding the tournament.
Conclusion
The decision to maintain an alcohol-free environment at the 2034 World Cup is a clear reflection of Saudi Arabia’s commitment to preserving its cultural and religious values. While the ban may present challenges for international visitors accustomed to different norms, the kingdom is determined to host a global sporting event that aligns with its principles. As the countdown to the 2034 World Cup continues, it will be essential for both organizers and attendees to engage in mutual respect, ensuring a positive experience for all involved.
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